Ye’s Super Bowl ad pointed to yeezy.com. Two days later, Shopify pulled the store

“I spent, like, all the money for the commercial on these new teeth.” That was most of Ye’s Super Bowl ad. It ran 30 seconds, shot on an iPhone, with Ye in what looked like a dentist’s chair, and it ended on “go to yeezy.com”. It aired during Super Bowl LIX on 9 Feb 2025, but only on three Fox-owned local stations, KTTV in Los Angeles among them. It wasn’t a national buy, Variety reported.

The store it pointed to didn’t last the week. Within two days Ye had lost his talent agent, his X account and yeezy.com itself, and the company that ran his shop had said publicly why.

Within the hour, one product

When the ad first aired, yeezy.com was an ordinary Shopify store selling plain shirts, pants and jackets. Variety’s reporter checked it right after the Los Angeles airing and the shirt wasn’t there yet. Within the hour, the store had been cleared down to a single item: a $20 white T-shirt printed with a black swastika, CNBC and Variety reported.

It went up after days of posts on X in which Ye called himself a Nazi and praised Hitler. His X account was deactivated on 10 Feb. That same day his talent agent, Daniel McCartney of 33&West, said he’d stopped representing him “due to his recent harmful and hateful remarks”, CNN reported. The Anti-Defamation League’s response was short: “There’s no excuse for this kind of behavior.”

11 Feb: “This store is unavailable”

The shirt stayed on sale for more than 24 hours. On the morning of 11 Feb, Shopify took the store down. A spokesperson told CNN the merchant “did not engage in authentic commerce practices and violated our terms”. Anyone typing in yeezy.com got Shopify’s stock error page instead: “This store is unavailable”. Shopify’s president, Harley Finkelstein, told CNBC the store’s owners “had an entire day” to show they weren’t breaking its rules.

Fox followed a day later. On 12 Feb Jack Abernethy, CEO of Fox Television Stations, wrote to staff. “We regret that these commercials aired in these three markets, and we strongly condemn any form of antisemitism.”

Coming soon, then $20 slides

By 13 Feb the site was a single image reading YEEZY STORES COMING SOON. It didn’t stay that way. In August 2025 Vibe reported yeezy.com was selling again, with $20 slides, the Pods, the SL-01, heels and boots.

Ye’s own account of the shirt came almost a year after the ad, in a paid Wall Street Journal ad on 26 Jan 2026. He wrote that he’d “gravitated towards the most destructive symbol I could find” and “even sold t-shirts bearing it”, NBC News reported.